Hobby Expo China (HEC)
The leading trade fair for model industry in Asia
Hobby Expo China is the marketplace for impetus, strategies and service concepts in model industry. As in previous years,Hobby Expo China reflects the dynamically growing model industry in China and becomes the industry's most important gathering.
It brings together decision-makers from the manufacturing and service sectors who use the inernational trade fair as a business and communications platform. Hobby Expo China's primary focus is on promotion innovations and service solutions in close dialog.
At Hobby Expo China 2011, a total of 12,033 trade visitors calling from 32 countries worldwide thronged the packed aisles to meet with some 237 exhibitors - an increase of 20% in exhibiting companies compared to 2010. Participating brands were well-represented from all over the world, more than 30% came from abroad. Attendees this year found themselves navigating through a larger area and meeting more prospective business partners, as Hobby Expo China has grown by 40% in net exhibition space against 2010 to cover close to 18,000 sqm. The congress and related forums gave participants additional opportunities for an intense exchange of know-how. Both the number of participants and above all their quality underscore the fair's claim to be a leading event for model industry in China and Asia.
Hobby Expo China gives its exhibitors perfect surroundings for initiating and promoting concrete business transactions. Good reasons why 92% of all exhibitors would recommend HEC to others and more than 90% of all participants plan to return again in 2012.
83% Overall rating
88% Quality of the visitors
81% Related-events programme











